Monday, September 12, 2011

Zero Emissions!*

I was driving behind a Nissan Leaf, the fancy new electric only car. On the back, the badge said 'Zero Emissions'.

Man, talk about marketing yourself to gullible fools who don't understand fixed costs or hidden variable costs.

This claim is just monstrously stupid. The power in your car is coming from somewhere! The chances that it will be produced from zero emission unicorns is pretty damn low. Even if it comes from something renewable like Hydro, there were big fixed emissions costs in building that dam. And if everyone started using Leafs running on hydro power, we'd probably have to build more dams, at a cost of, you guessed it, lots of emissions.

It's like giving your friend money to buy you weed, and then claiming that your conscience is clear because you never buy drugs. Zero dollars on marijuana!


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