‘The Best-run businesses run SAP’
Let’s heroically assume that this statement is true.
It’s a long way from this statement to the statement they’re implying, which is that ‘The best-run businesses are well-run because they run SAP’.
It is an even larger stretch from there to the statement they actually want you to believe, namely ‘If you run SAP then you too will become one of the best-run businesses’.
It is depressing, but highly probable, that people too stupid to understand these distinctions are in charge of deciding enterprise software choices for major corporations. At a minimum, the marketing folks at SAP seem to believe that the people in charge of deciding whether to buy their products are actually fools.