Not Really Trying

If you call your store 'Forever 21', it's a fair bet that your men's section is likely to be mainly a joke, an also-ran remainder bin for bored boyfriends to browse through while their girlfriends buy stuff.

This is in fact true, but you probably didn't need to go in the store to figure that out - being 'forever 21' is an idea that mainly appeals to women. I imagine there's a lot of guys out there (myself included) who were cooler and had more game at 26 than they did at 21. You don't sell clothes to men by selling them the idea of being forever 21.

The "not really trying" could refer to either Forever 21, or this blog post.

In unrelated news, I liked this picture a lot.