Thursday, August 18, 2011

Instant Book Review Credibility!

I recently came across, quite by chance, a book called 'The Art of the Start' by Guy Kawasaki. Apparently it's about startups or something, although I never opened it.

But what caught my eye was the front cover words of praise from Pierre Omidyar, the founder of eBay:
"Guy has done it again - evangelized something useful and meaningful. This time, it's a bottom-up business approach profound in its simplicity: Focus on what's real and forget the fluff. And, please, read the last chapter first."
This is such a great line! It instantly conveys that the person has actually read the book from start to finish, and also that they've understood it on such a deep level that they want to reorganise its contents in a way the author didn't intend because the meaning will be even clearer that way.

I plan to add this to my recommendations for virtually everything, including things I've never read.
Shylock: War and Peace is a great book. But you have to read the last chapter first.
Some Guy: Uh, how will I know who the characters are? And won't it spoil the ending?
Seems intractable, no? But there's an easy way to double down:
Shylock: It will seem that way at first, but it's only once you've gone back and read all the way through from the start that you'll realise the significance.
In this way, they'll spend hours of their life before they figure out that your advice was ridiculous. You'll be laughing so hard you'll barely notice how few friends you have left.

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