Fake But Real

For those of you who think that mental accounting isn't real or significant, I ask you this:

Is not the end of daylight saving the best day of the year?

(I exclude of course for those schlubs who turned up to appointments an hour early)

Few things are as sweet as the apparent ex-gratis gift of an hour of your life, on a weekend no less, to do with as you see fit.

Now, it's all just time-accounting jiggery pokery - the earth both spins on its axis and revolves around the sun just as before. And you know this - it's the same hour you lost in the spring.

But even after all that, boy it just feels great to sleep in for an hour more! Even when you know it's mental accounting nonsense, it doesn't stop you enjoying it.